Summer Task

Case Studies 

Usher ft Young Thug - No Limit

“No Limit” is exceptionally well produced by modern R&B standards.  Vocally, Usher remains a force, his tone is as great as ever.  He delivers a very catchy chorus that draws attention from the audience.

Young Thug’s verse is predictable but provides a change of pace.  That change of pace isn’t dissimilar from past Usher records.  All in all, “No Limit” is something of a return to form for Usher. It should appease hip-hop, R&B, and pop fans of the veteran.  

this video is 100% performance based i know this because Usher features  "instagram celebs" (dancers) who went viral rom posting 30 second clips of there moves, they're dancing throughout the whole video which contrasts with the lyrics well and the dancers literally have "no limit" as they perform moves that not many people who be able to recreate 

The theme is very urban and retro and appeals to a wide audience of teenagers who are all very interested in all the new dance crazes such as "the whip,naenae,hit the folks etc" all dance moves are featured.

Representation of Usher 

Usher is very laid back and cool and brings a lot of swagger and charisma to the video this is nothing new as usher has always been a great performer/singer and never fails to entertain an audience, he shows his his bubbly fun  side and also displays "black excellence" by only having african american performers representing his acknowledgement of "black lives matter" wich is a very positive outlook to have in  such a video in this day and age and most videos are typically shot with ideo girls and nudity .

Representation of young thug 

Young thug is represented and the out there out going character in the music video he bring life and quirkiness that is very familiar to any young thug fans out there his verse is very typical however it fits well with the video as there are no limits are young thug is a character who definitely displays he has no limits , for example his new album cover on "JEFFREY" is very controversial (he wears a dress) , so this video portrays his personality well